I actually came across this little gem when I was in my Aweber account. It's definitely one to check out if you're a blogger. Even if you're not yet a blogger, what a great foundation.
t’s 2008 and you’re looking forward to growing your blog even more this year. You are eager to build a large readership and maybe even make a full-time income from blogging. You want greater influence and a stronger reputation. What you need is
an expansion plan.
Yesterday, I spent some time planning growth strategies for my blogs and noticed that all of these tactics had something in common.
They all involved the idea of expanding the blog from a basic content publishing/opinion sharing platform to a full fledged media business.
This includes the development of different publication mediums, interactive on-site communities and social media integration in order to transform the blog from a simple diary-like content stream to something more multi-faceted. With this in mind, I did some research on popular blogs and found that some shared certain similarities.
While content remains the main draw for each of these blogs, they were doing much more than just providing articles for visitors to read. The value of each blog is increased through the inclusion of user-contributions, alternative content types as well as other factors like increased visitor interactivity/resources.
Some of these blogs also collaborated with each other to create related projects to
improve their blog brand and reputation. The biggest buzz came not through the publication of excellent articles but rather the development of off-site initiatives which funneled attention and traffic to their blogs...
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